Insights

The Off Label blog

Healthcare marketing, compliance and growth - written for UK clinics and medical brands.

Healthcare PPC campaign dashboard
14 July 2026

The compliance-first PPC playbook for UK clinics

How to launch paid search for a private clinic without falling foul of ASA, CAP or Google's healthcare policies. A phase-by-phase playbook with checklists and sources.

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Dark dental clinic scene with subtle growth analytics light points
1 June 2026Dental Marketing

Dental Marketing in the UK: How to Attract New Patients Without Breaking GDC Rules

A practical guide for UK practice owners on growing private patient numbers through Google, reviews, your website and paid ads while staying inside GDC and ASA rules.

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Dark clinic workspace with a glowing healthcare website wireframe on a monitor
1 June 2026Healthcare Websites

Healthcare Website Design: How UK Clinics Turn Visitors into Patients

A practical guide for UK clinic owners on building a website that books patients, earns trust, and stays compliant with healthcare regulation.

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Dark city map with glowing local search location pins for medical clinics
1 June 2026SEO

Local SEO for Medical Clinics: How to Rank in Your Area and Fill Your Diary

A practical guide to local SEO for UK clinics, dental and aesthetic practices: ranking in the map pack, optimising Google Business Profile, reviews, location pages and more.

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