Case study / K-Dentistry
K-Dentistry is a single practice in Nereju led by Dr. Cosmin-Andrei Chichiur, covering implantology, oral surgery, orthodontics, prosthetics, endodontics and periodontics in one place. The site is built around the thing patients actually hesitate over: what happens, in what order, and what it costs. The treatment path is laid out in five stages with the timing of each, the plan arrives in writing before any decision, and the technology section names the instruments instead of claiming to be state of the art.
The work
A patient in a village practice is deciding whether a complex treatment is worth the trip and the money. Every decision below removes one reason to postpone that call.
The price of the first step is on the page, and the full cost arrives in writing before anything is agreed to.
A timeline from first visit to six-month monitoring, so the commitment has a visible shape before it is made.
Nine treatment areas, numbered, each with what it is, what it uses and which sub-treatments it covers, because that is how patients search.
Before and after cases with a drag comparison, and a technology section that names each instrument and the role it plays in the diagnosis.
What shipped
Brand colour
Measured from the live site rather than picked: the deep olive covers the most surface, the cream carries the reading, and the lime is the only colour with a job, which is why there is so little of it.
Dark sections and the primary button
The largest single surface on the page. Carries the implant sections and the one solid dark CTA.
Bar widths match how much of the interface each colour covers · select to copy
Typography
Display
Source Serif 4
Semibold, used for the promise and for figures. Measured at 132px on the rating and 76px in the hero, never below 34px.
Body and interface
Roboto
Carries 12,224 of the characters on the page. Body sits at 15px with 1.65 leading, section headings at 72px bold.
Data
Roboto
There is no monospace on the site. Prices and durations run in the body face, and the figures that matter are set in the serif instead.
Dentistry built around a clear plan
How treatment works at K-Dentistry
From consultation and diagnosis to complex treatments, our practice offers you attentive care, clear explanations and solutions tailored to your situation.
5.0
Same line, four sizes · tracking tightens as it grows
Dentistry built around a clear plan
Dentistry built around a clear plan
Dentistry built around a clear plan
Dentistry built around a clear plan
Design
Captured from the live site. Each screen exists to answer the question a patient asks at that point, and the order of the screens is the order of the questions.
The question is whether this practice is serious and whether it is reachable. The fold answers with a written promise, availability this week, the location and a rating.
The question is what this practice actually does. Nine areas, numbered, each with the system it uses and the sub-treatments it covers.
The question is what someone is committing to. Five stages with their timing, from the first visit to monitoring every six months.
The question is whether it works here, not in a brochure. A before and after comparison with the treatment, the duration and the team.
The question is what is behind the diagnosis. Six instruments, each with the role it plays, and a first line that refuses the phrase "state of the art".
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